The Art of Banner Design

Banner Ads are an important factor in advertising on the Internet. A visually pleasing design is just as important as the attention the banner ad needs to grab. However, banner design is not only about graphic creation. Your banner carries an advertising message, and in most cases attractive animation and colorful images alone, will not make it work as you would expect. There is a complex marketing strategy, psychology and technology behind every successful banner. Combining quality graphic design with a relevant, targeted, unique and consistent message will result in an effective banner ad.