1. Design for the lowest common denominator. Design
your website for small screens, few colors, and slow modems. Pages
designed for large screens may annoy people with small ones. Don't
make website visitors with small screens scroll sideways to read
a page. Even your commercial customers may be dialing in from a hotel
2. Know your website visitors. Age and interest dictate whether or not to
use multimedia. Give website visitors the option to bypass anything that
new, fast computers or a fast Internet connection.
3. Respect people's time. Get right to the point. Avoid animated "introductions."
4. Make website navigation quick and easy. Group website pages together
that make sense to your visitors. Test your website with testers who are
with your site. Make navigation consistent.