logo: a name, symbol or trademark designed for easy recognition
Good Logo Design helps people remember your business. The right Logo Design can be one of your strongest marketing tools. Consider these pointers when evaluating your existing logo or designing a new one. Is your logo:
   • scalable (able to be printed in different sizes without appearing fuzzy);
   • practical (looks good in black&white as well as color - some logos are indistinguishable on faxes and newspaper ads);
   • simple (simplicity of design makes a logo easier for customers to remember and recognize);
   • appropriate (consistent with the personality and tone you wish to convey);
   • distinctive (unique and effective); and finally
   • conveying ONE message (great designs support a single aspect of positioning).