"Now I refer potential clients to my
website where they can see what I currently am offering
for sale and have many of their questions answered.
The website has increased the effectiveness
print advertising - our website is now listed on everything
we print! Visual Accents Design was flexible to
work with and fully committed to our project."
A well-designed website can be an important marketing tool for almost
every business, but there are a few exceptions. If you have as many
customers as your business can handle and you have no desire to grow
larger, then there's no point in marketing on the Internet. But that
is not the case for most businesses!
Companies trying to reach customers in different locations (think hotels,
airlines or tourist attractions) or who have products that can be shipped
to customers far away (think flowers, handmade furniture, etc.) obviously
need to have an online presence. But local businesses (dry cleaners
or massage therapists, for example) can also benefit from a website
that shows their location, lists their pricing, services or offers special
Those who think they don't need a compelling website because they serve
other businesses rather than retail consumers - think again. Many businesses
search for new suppliers online - and order from them that way, too.
In short, if
you want more customers, you should be online, regardless of your
Top 7 reasons to Get on the
1. Easy to Remember
Some people like to memorize phone numbers - but a catchy web address is all
a potential customer needs to remember to find information about your business.
2. Easy to Update
Your website can give potential customers as much information as you desire.
It is current, up-to-the-minute, and you can include pictures, web advertising
banners, interactive maps, coupons, and personal messages.
It's less expensive to update a website than it is to update brochures or print
media. To maintain your website is a fraction of the cost of a tiny advertisement
in the Yellow Pages (compare your local directory pricing).
4. Customer Convenience
A website is for your customer's convenience. They can explore your website
in their own time frame. They no longer have to drive to your place of business
to see what you are talking about. Your "store" is open 24 hours
a day, 7 days a week!
5. Saves You Valuable Time
As Sally Collins mentioned, she often refers client's to her site to assist
in answering their questions - sometimes a picture is worth a thousand
6. Build Loyal Customers
A satisfied customer can easily check a website to see what's new and look
for sales or promotions. Include information on new products/services/pricing
and useful tips or descriptions. Your customers will return again and again
if you add a personal touch.
7. Huge Potential Market
People anywhere in the world can find your business with a search engine on
the Internet, visit your website, and become a customer. You are no longer
limited to customers within driving distance. The Internet is attracting
more and more consumers every day. Imagine moving your storefront to a location
that had 50 million or more in walk-by traffic everyday, what are the chances
you would get more customers?
Breathe a Sigh
of RELIEF — We'll help you!
Don't worry, Visual Accents Design is more than just graphic design
and development of websites, web banners and corporate identity print
media. We understand that organizing a workable marketing strategy or
structuring a website may seem like a daunting task. We'll be there
to assist you each step of the way!