Free Meaning of Color Design Tips Visual Accents Graphic Design

The Meaning of Color
Judy Litt

It's not good enough for graphic designs to say "I chose the color purple because it looks good with __________". Or because the color is cool, trendy, etc. When you design, you should have reasons for the colors you choose. If you don't, how are you going to sell your customer on the fact that the color you chose has the appropriate color meaning for his project?
Below are just some of the meanings associated with color:

Blue
Sky, Sea, Water, Religious feeling, Peace, Faith, Stability, Melancholy, Trust, Loyalty, Wisdom, Tranquility, Integrity

Red
Fire, Love, Passion, Energy, Revolution, Anger, Power, Debt, Danger, Heat, Warning

Green
Money, Growth, Environmentally Friendly, Fertility, Envy, Spring, Freshness, Stability, Loyal, Healing

Yellow
Energy, Sun, Happiness, Cheery, Creativity

Orange
Joy, Sunshine, Creativity, Determination, Success, Encouragement, Energy, Autumn, Construction

Purple
Royalty, Power, Nobility, Luxury, Spirituality

Brown
Conservative, Stable, Outdoors, Fall, Earth, Organic

(Check out our fun & functional Web Color Matching Tool)

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Judy Litt is a graphic design professional. To find out more about her company, QuaLitty Design visit www.qualitty.com.

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